How to Increase Your Earnings on itchio

When I first started selling assets on itch.io, my earnings were very small. I was earning around ten dollars per day. I kept adding more assets, and my income increased to around twenty five or forty five dollars per day.

After that, it stopped growing. No matter how many single assets I added, it did not go higher.

That is when I realized something important.
Selling only single products is not enough.
This is when bundle strategy changed everything for me.

Bundle Strategy

My biggest strategy was creating bundles. Instead of selling only one product, I started selling multiple assets together.
One big product always sells better than many small ones.

I kept selling all assets separately, but I also added bundles. I created small bundles and one big bundle.
This gave buyers more options and increased my sales.

For example, I had many cat asset packs:

• 32×32 pixel cats
• 64×64 pixel cats
• smaller cats with less detail
• a cat user interface pack

Instead of selling them only separately, I created one big mega cat pack.
This pack included everything.
It attracted more people and started selling much more.

Here picture above I had 4 different cat packs, and I made 1 big cat mega pack.

I did the same thing with pixel user interface assets. Single UI packs were selling well, but after I created one big mega UI pack, people started buying more.
Bundles give more value, and buyers like that.

After I focused on bundles, my daily earnings increased a lot.
Now I earn between eighty and one hundred twenty dollars per day.

Price Strategy

Price strategy is the most important part of selling on itch.io.
You must test prices and not guess.

I had one big bundle that cost seventeen dollars. It was selling almost every day:

• Some days it sold once
• Some days it sold twice
• Some days it did not sell at all

Then I decided to test a discount. I reduced the price to eight point five dollars — a fifty percent discount.

After that, something changed.
I started selling every day.
I sold six or seven times per day.
Sometimes I even sold ten times in one day.

After I calculated the total income, I saw that eight point five dollars was the best price.
I was earning more with a lower price because the volume was much higher.

You should always test your prices.

• Set a price and wait one week
• Check how much you earn

When earnings go up, the price is working.
A drop in income usually means the price is too high.

For bundles that sell very well, try increasing the price slightly and monitor the results.
When sales are slow, lowering the price or adding a discount can help boost volume.

Pricing is not fixed. It is a process.

CONCLUSION

The key lessons are simple:

• Do not rely only on single assets
• Create bundles, including one big “mega” pack
• Test your prices regularly
• Focus on value, not just content count

If you treat your asset store like a business instead of a hobby, results will follow.