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Not all pixel art assets sell the same on itch io. Some asset types sell much more than others. Understanding what sells best can save you a lot of time and effort.
Based on my experience, most buyers on itch io are game developers. They usually look for ready to use assets. They want assets that save time and work instantly in their projects.
Below is a clear ranking of pixel art assets that sell best on itch.io.
1. Animated Characters
Animated characters sell the most. This includes main characters and enemy characters. Developers always need characters with walking, idle, and attack animations.
Cute animated animals sell especially well. Cats, dogs, fantasy animals, and simple creatures attract many buyers. Cute style works for many game types.
Characters with multiple animations have higher value. They are more likely to be added to bundles later.
2. Environment Tile sets
Large environment packs sell very well. Interior and exterior tilesets are always in demand. Developers need environments for levels, maps, and worlds.
Medieval tile sets sell extremely well. Fantasy and medieval themes are very popular. Forests, castles, dungeons, and villages are strong choices.
Huge tile set packs perform better than small ones. More variety means more value.
3. User Interface Packs
Pixel art user interface packs sell very well. Health bars, menus, buttons, icons, and frames are always needed.
UI packs work well because they fit many game genres. One UI pack can be used in many different games. My user interface mega pack is best seller in my page.
Simple and clean UI designs sell better than very complex ones. Black white or brown cozy styles sells more. Also medieval user interface.
4. Mega Bundles
Mega bundles sell the most overall. One big bundle always sells better than many small products.
The best strategy is selling pixel art assets separately and also offering one big bundle. Small packs attract beginners. Big bundles attract serious developers.
If you have character packs, tile sets, and UI packs, combine them into one mega bundle. This increases value and income.
Mega bundles are perfect for discounts. Discounts increase sales volume a lot.
5. Icons and Small Game Assets
Icons, items, weapons, and small props sell well when bundled. Alone, they do not sell much. Inside a pack they sell better.
Item packs work well for RPG and adventure games.
6. 2D Assets vs 3D Assets
2D assets sell much more than 3D assets on itchio. This does not mean 3D does not sell at all. But it requires much more effort.
Most buyers on itch io prefer 2D assets. Pixel art is especially popular. It is easier to use and fits many indie games.
If you want faster results, focus on 2D pixel art instead of 3D.
The best selling pixel art assets are animated characters, large tile sets, UI packs, and mega bundles. Cute styles and medieval themes perform very well.
Selling single products is good at the beginning. Creating bundles is what increases income later.
Focus on 2D pixel art. Create value. Bundle your work. Test what sells best. Over time, your income can grow much faster than you expect.
